Hammerhead v Dunderdon Collaboration Range!Posted May 25 2012
Hammerhead x Dunderdon.
On Thursday 25/05/12 Hammarhead Industries, the Philadelphia-based custom motorcycle builders whose vintage inspired bikes have found an audience with riders who prefer Steve McQueen era trail bikes to the molded neon plastics of modern cycles, will begin building a motorcycle from the ground up inside our SoHo storefront. The build will extend throughout May, and Dunderdon and Hammarhead are also collaborating on a small collection of goods inspired by the needs of the company’s bike builders. We spoke to creator James Hammarhead about the genesis of the brand, taking inspiration from the past and finding the stylish sweet spot between form and function.
"I could build a motorcycle anywhere, that’s not that big of a deal. We’ve established that doing an offsite build is possible because we did one in Paris. The really cool part is that we’re gonna sit down and make some decisions in the space, the space is going to influence how the bike is built. I already feel like the Dunderdon brand and the collaborative collection that were doing has — we have some very clear ideas about what we want to achieve with the bike. We have ideas about what elements we’re going to use, exactly how it comes and how it will be, we don’t know. That’s really exciting.
The bike is a new model that is inspired by our time in Paris this past January. We built a Jack Pine in a Triumph service shop. We were in a bay along side the regular mechanics that worked on a steady stream of local bikes that were definitely ridden hard. And all were ridden in for service in the dead of winter. I started thinking about an urban bike that would serve this type of rider well. That is our concept. The actual design will unfold over the next two weeks at Dunderdon. One thing we have worked out is the name: Nintey-Two. This is the district code for shop (Speed 92) we worked in during our stay in France.
You’ve expanded a bit from bikes into parts, bags and other accessories. How did that process happen, and how does that inform the collaboration with Dunderdon?
We have a mantra here that we want to remain genuine to our central goal, which is to make things that are durable, valuable, have long lives, and are stylish and useful. So when we encounter something in the marketplace that meets our needs, we get it. We’ve needed certain parts and we’ve had to make them. We’ve had some customers ask what kind of bag we would recommend and our answer was “We’re not really in love with anything out there, maybe we should think about putting together a backpack that would be in tune with our philosophy” and that’s literally how it started. That’s the rewarding part, that whatever we envision has been well received. The fun thing for us is the collaborative process, having people get excited.
We’re moving into a bigger production space and wanted come up with sort of a uniform for the guys in the shop. We looked around at some of the workwear that was out there that we liked. Matt had some Dunderdon pieces and liked them. We got in touch and within a week we had a much bigger plan than just putting some Dunderdon clothing on some of our shop guys. It’s pretty exciting.
We sent a prospectus to [Dunderdon] with what we were thinking of, like “We’d really like to do a signature piece like this vintage welding jacket.” The ideas really struck a cord. It’s really exciting. We’re just now getting a feeling for how this is gonna be received and I think it’s gonna be really exciting.
thanks to Dunderdon US blog!